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adding that the P2P lending industry has overcome the biggest hurdle in capturing the market of credit card debt. "Unless you have some kind of a technology platform or computing system, it is extremely costly to process these loans." Using advanced techniques for credit scoring and risk evaluation, the major platforms have made P2P lending viable, he adds. P2P lending also has a natural advantage in the current financial system, Allen says. "If you think of the low rates that most depositors get and the high rates on credit cards, it is a big opportunity." Wharton management professor Keith Weigelt describes P2P lending as an attempt at disintermediation of the banking system, a form of "shadow banking." He draws a parallel with such practices in China, where many private lenders thrive amid government restrictions on bank credit. Ron
Cheap jerseys Suber, head of global institutional sales at Prosper, calls P2P lending a "full fledged mega trend and a brand new legitimate asset class,"